(Quebec) The new fashion season will be greedy! Pineapple, cones, lemons, watermelon … The food reigns supreme on the grounds of clothes. And Simons is not remains to this very foodie trend. Popular home clothes this spring will launch four t-shirts inspired and created in the image of four restaurants in the capital.
Le Chic Shack, The Kitchen, The Hare & Tortoise and Nina Neapolitan pizza were chosen by the Simons to be the inspiration points of the new line of t-shirts Twik Collection foodie / Foodie collection. Julie Hamelin Turcot, purchasing manager for Twik, the choice of neighborhood restaurants was obvious with the concept of clothing to unique signature. “We looked for restaurants that are not mainstream. We wanted to create a vibe with local companies, “she said in an interview to the Sun. “The food is everywhere! We wanted to do different by creating something with companies here. ”
So from the personality of the companies that the team of designers of the Maison Simons developed the concepts of t-shirts. “We proposed to the owners [restaurants] different skits to see what kind of spirit they loved. Most liked right away what was proposed; for others, we made adjustments [according to comments]. ”
So love for Nina pizza Neapolitan pizza, the flowers in the English Hare & Tortoise or the retro tone of the kitchen that consumers will see on the shelves. The radius for the home and tableware will be two models of mats bearing the image of Nina Neapolitan pizza and Chic Shack. All products will have a special tag that explains the purpose of the restaurant, its history and partnership with Simons. A visual stores is also expected to tell the project.
“Simons encouraged many local businesses in Quebec,” says Ms. Hamelin Turcot, noting in passing that the company was “not closed to the idea of doing things in the West.” “We are always looking for new stories with local partners.”
Simons had previously worked together with artist Jill Lecours and Québec business Plenty Humanweare for exclusive collections.