Health Canada spends $ 1.5 million to resume the distribution of controversial advertisements on prescription drugs and marijuana prior to the next federal election campaign.
The federal agency Health began broadcasting again on Monday, advertisements to be presented on television and on the Internet until August 8.
The Health Minister Rona Ambrose argued that advertisements illustrate the harmful effects of abuse of prescription drugs and the impact of marijuana on the developing adolescent brain.
The government cut the tap advertisements financed by public money from the onset of the campaign, expected after Labor Day since the election fixed date arriving in October.
The first broadcasts advertisements on marijuana financed by taxpayers’ money coincided with a radio campaign paid for by the Conservative Party, which targeted the Liberal leader Justin Trudeau’s intention to legalize and regulate cannabis.
The Canadian Medical Association, the College of Family Physicians of Canada and the Royal College of Physicians and Surgeons of Canada refused to endorse the campaign, saying it had become “a political football for Canadian policy on marijuana” .