One would have hoped that Tennis Canada unveils plans to build the short main Jarry park with a retractable roof, as it has become the trend for the big tournaments across the world, but it is ultimately a change in the name of our stadium tennis, which was announced yesterday.
Fans will have to get used to go to see the matches of the tournament Rogers cup at stade IGA instead of Uniprix stadium, starting next summer. The announcement of a new partnership with the large group of grocers has been made at a press conference. The stadium bore the name of Uniprix since 2004.
The media representatives would have liked to know the duration of the agreement with IGA, as well as the financial commitment. However, as much Eugène Lapierre, a senior vice-president of Tennis Canada, Pierre St-Laurent, vice-president for Sobeys Quebec, have refused to reveal the figures. It is not only in the Canadian that there is a lack of transparency, could not help but tell the journalists present…
“We respect the decision of our new business partner to keep such information in-house, defended Lapierre. I can just tell you that we are very pleased with the agreement. We are talking about a large sum of money (several million) for a number of years.
“It is important for us because less than two percent of our operating budget comes from grants. It depends on so many of our trade agreements and it is extraordinary. Don’t forget that all our profits are reinvested in the development of our sport. “
A happy marriage
Lapierre has called this a business partnership, negotiated by Claude Savard, vice-president of corporate partnerships at Tennis Canada, ” the happy marriage “.
“IGA attaches a lot of importance to a healthy diet while on our side, we are working hard to develop tennis in Canada, he said. Our goals meet. IGA will help us make the tennis even more accessible, including offering free 500 cards for 10 hours of game play at the stadium for children aged 12 and under, and by organising an open day on 2 June. These are concrete actions that encourage families to discover the tennis. “
This is the first time that IGA is involved in such way in the sport, confirmed Pierre St-Laurent. On the subject of the agreement, he merely mentioned that it was of longer duration, and that it contained options to extend the contract.
The retractable roof
About the issue of a retractable roof on the short main, Lapierre has indicated that it is slowly changing. We are talking about an investment of 70 million dollars and it would be necessary that the various levels of government to do their part. Lapierre has said that his meeting with the mayor Valérie Plant ” interesting “.
“She understood the importance of our project to ensure that Montreal retains its place on the world stage with this tournament of series Masters 1000. No decision has however been taken regarding the type of support that the city could provide.”