The head of marketing of Volkswagen Jochen Zengel said that the new logo will be more bright and colorful. The main reason for the updates logo – the transition to the electric cars.
Jochen Serpil believes that Volkswagen is too heavily focused on trying to represent all German, and eventually forgot all about any emotional coloring. The new logo should also help the company to recover from the diesel scandal, so much affect the reputation of the German mark.
Still, the first and the main task of the updated logo to attract the attention of motorists to electric vehicles. Volkswagen in every possible way preparing the road for electric cars in public. The company wants to create around electric cars more fun and positive atmosphere. The announcement of a new Volkswagen logo is scheduled for 2019.
– RIA VistaNews